Brand identity
quick start guide
If you're like others we've heard from, you're probably wondering how and where to begin using the new brand identity in the work that you do. With the launch of the Design Center, we now have the information and tools for you to get started. Please take a look at the quick start guide relevant to your role.
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Designers
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Employees
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Partners
As a creative who truly understands the value of great design, you are a critical partner for driving the success of the brand identity evolution.
Yes, there will be some guidelines, but our aim is to give you the guidance and inspiration that will allow you to create with confidence. That's what the Design Center is about.
The Phase 1 Design Center will be your place for:
- Getting all the foundational guidelines, guardrails, artwork, and imagery you need to create
- Understanding topics essential to our journey and transformation around design
- Reading stories about design at Mastercard
Download quick start packet
Get the straight facts about how to become an expert for the new brand design foundation.
DownloadSteps for getting started
- Spend some time with the materials in your packet.
- Get to know what's in the Design Center.
- Check out work samples in the Asset Library
- Let us know who you are (so we can include you in design community updates)
- Mastercard employees: sign up for one of our upcoming sessions to help you navigate the transition.
What's in your packet
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Designer Quick Start Guide
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Harmonizing Our Brand Identity
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Brand Design Style Guide
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Design System Deep Dives
What's next
The Design Center will be evolving and rolling out new content and tools through 2017. Take a look at our About page for more information on where we're headed.
About the design centerWho to contact for support
The Design Center is co-sponsored by the Customer Experience & Design and Brand groups. We are in the process of creating the best experience for getting support, but for now you can reach us via email.
Get supportAs an employee who takes pride in working for a company on a fantastic trajectory like Mastercard, everything you do will contribute to our brand identity. From branded communications and digital experiences to the powerpoint presentations you create, you will be a critical guardian and advocate for the brand.
The Phase 1 Design Center will be your place for:
- Learning about the new brand identity and design system
- Getting direct access to artwork and imagery
- Finding how-to guides for creating branded things (coming soon)
- Getting answers to your questions about the brand transformation
- Reading stories about design at Mastercard
And this is only the beginning. We will be rolling out new content and functionality focused on all areas of design through 2017. The goal is to make the Design Center your go-to platform delivering high quality, on-brand communications and experiences.
We're looking forward to your support in this journey!
Get the quick start packet right for you...
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Champions
You are responsible for driving critical business objectives and approving work created within your group or team.
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Ambassadors
You are responsible for managing the creation of communications and experiences that touch customers or consumers.
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Advocates
You're an employee that doesn't manage the creation of branded things, but you take pride in advocating for Mastercard.
Download
Steps for getting started
- Spend some time with the materials in your packet
- Get to know what's in the Design Center
- Check out work samples in the Asset Library
- Let us know who you are (so we can include you in community updates)
- Sign up for one of our upcoming sessions to help you navigate the transition
What's in your packet
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Role-based Quick Start Guide
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Harmonizing Our Brand Identitiy
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Information About the new PowerPoint Template
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Brand Design Style Guide
What's next
The Design Center will be evolving and rolling out new content and tools through 2017. Take a look at our About page for more information on where we're headed.
About the design centerWho to contact for support
The Design Center is co-sponsored by the Customer Experience & Design and Brand groups. We are in the process of creating the best experience for getting support, but for now you can reach us via email.
Get supportAs a partner in delivering value to our customers and consumers, from marketing communications to product design, your support in aligning our brand identity across all the work you do for Mastercard will be critical. To help you get there, we have created a new Design Center, which is replacing the former Identity Center and Image Library.
The Phase 1 Design Center will be your place for:
- Understanding the what and why behind the brand identity evolution
- Getting an overview of the design foundation and brand personality that will inform the design
- Getting direct access to all logo formats and critical design assets, including brand imagery
- Finding guidelines and templates for creating specific assets
We also encourage your designers to join our community. Please be sure that they also get access to the design quick start guide located under the designer section of this page.
Thanks so much for your partnership on this journey!
Download quick start packet
Get the straight facts about how to become an expert for the new brand design foundation.
DownloadSteps for getting started
- Spend some time with the materials in your packet
- Go here to get the new fonts.
- Get to know what's in the Design Center
- Check out work samples in the Asset Library
- Let us know who you are so we can arrange for an agency onboarding session.
What's in your packet
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Agency Partner Quick Start Guide
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Harmonizing Our Brand Identity
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Brand Design Style Guide
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Logo Artwork
What's next
The Design Center will be evolving and rolling out new content and tools through 2017. Take a look at our About page for more information on where we're headed.
About the design centerWho to contact for support
The Design Center is co-sponsored by the Customer Experience & Design and Brand groups. We are in the process of creating the best experience for getting support, but for now you can reach us via email.
Get support