Harmonizing our brand identity
Good design builds trust and creates emotional connections with people by expressing a company's distinctive identity.
The mission of design at Mastercard is to elevate the brand and support meaningful differentiation in our products, services, and communications.
Why Design?
Driving innovation and differentiation
Good design puts humans at the center to uncover opportunities for delivering value to consumers.
Creating exceptional experiences
Good design makes products and services more aesthetically pleasing and easier to use.
Our design principles
From products and services to communications, environments, and interactions, great design happens when we follow a set of core principles.
See our design principles
Intro to design thinking
Design is not just a practice but a way of thinking. Design thinking, specifically, describes a human-centered innovation process that emphasizes observation, collaboration, fast learning, visualization of ideas, rapid concept prototyping, and concurrent business analysis.
Learn more about design thinkingStory
Creating end-to-end experiences by design
At Mastercard, we have fully embraced the notion that customer experience will be a critical factor in establishing competitive differentiation in a rapidly changing payments space. But like many companies out there, we are finding our way into how to deliver on that ambition. Design will help us get there.
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