Harmonizing our communications and experiences will build trust
But it requires a shared understanding of our brand story and personality, not just a set of design guidelines.
Harmonizing our brand identity
As Mastercard evolves, so must our brand
The ability to thrive in a digital age is key to this change
A world where competitors and disruptors are rapidly innovating digital products and services, demands that we be more flexible, relevant, and dynamic as a brand.
It all starts with getting to know our new brand design foundation
Our aim is to create a memorable and distinctive expression of the brand through a common design foundation that brings clarity, simplicity and sophistication to all manner of communications and experiences.
Explore our design foundationMastercard over the years
Story
The shock of the familiar
In 1968, two years after its founding fifty years ago, Interbank introduced Master Charge. The name — not yet a single word — first appeared superimposed on two overlapping circles, one yellow and one red.
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